REALIGNING BUSINESS STRATEGY WITH THE CURRENT NORMS
How businesses owners and individuals can align their business strategies during this challenging times and what can businesses's do to differentiate between strategies, tactics and purpose in their business.
The Covid-19 pandemic and current MCO 3.0 is deeply impacting individuals and business owners alike. Dato' CM Vicks will be sharing the difference between strategy, tactics and purpose which is one of the most common questions that 'crops up' amongst businesses owners.
This comes as a no surprise since the difference between these activities often isn’t distinct. Yet, it’s an important question to answer as so many businesses don’t have a clear marketing strategy or plan especially in the current pandemic. Without a clear strategy, businesses will have a tough time to survive in these tough times.
Dato' CM Vignaesvaran Jeyandran
Dato’ CM Vignaesvaran who is more fondly known as Vicks has accumulated a wealth of experience across various industries in the corporate world.
Dato' CM Vignaesvaran currently is the Chairman of the Ramssol Group and also the Chief Strategy Officer for UMPER consulting & training which he started in 2019.
After helming the Human Resources Development Fund (HRDF) which operates under the Ministry of Human Resources Malaysia, Dato' Vicks decided to take a break from his corporate career in 2018 to further his study and later graduated from Herriot Watt University obtaining a Masters in Business Strategy, Leadership and Change in 2019.
This further strengths his other qualifications both academic and professional ones that he has obtained. Notable academic qualifications are his degree in Business Administration (Marketing) from the National University of Malaysia in 1997, Public Employment Policy from Waseeda University, professional certifications on leadership from Judge Business School (Cambridge), Cranfield University and also from ESMT (Berlin).
Later realising the importance of Industrial Revolution 4.0, he has also expanded his knowledge in the realm of technology by attending professional certifications from Harvard Business School, Judge Business School (Cambridge) and ESMT (Berlin).
Dato' Vicks is a key member of the GOPIO Malaysia Business Council through which he contributes his wealth of knowledge and experiences, thoughts and insights through business networking, philanthropy, and advisory in key business areas .