Datin Sarala Subramaniam

(GOPIO International Excellence Award 2013 -WEALTH CREATION IN RECYCLING)

Datin Sarala is the Founder and Managing Director of Alamnela Sdn Bhd, a leading metal and recycling company in the district of Bentong, Pahang Darul Makmur.

Like most upcoming entrepreneurs, Datin Sarala started a recycling business from a rented premise in the year 2008 with the manpower of 3 employees. The company deals in the buying and selling of aluminum, copper, steel, iron, and plastics products.

In the year 2011, She moved her business to her own premise, a 2 story-factory lot with 20 employees. Datin‘s aggressive marketing strategy and motto is “Nothing goes to waste” and “Money for scrap”.

Keeping in mind, of a humble beginning Datin Sarala has not forgotten her social responsibility for the Indian community in particular other Malaysians in general. In line with our prime minister vision 1 Malaysia, Datin Sarala also carries out community work with the other communities in Bentong district. Datin is also actively involved and participates with her husband Dato RA. Param DIMP AMP in the crime prevention programs in Tamil schools in the state of Pahang Darul Makmur.